Natural wisdom + Profit⌇Companies that Mimic Life: The New Profit Leaders
Biomimicry and Life attributes that benefit financial performance
In this article, Jay Bragdon, a highly esteemed founding mentor to Cascading, and Jeanne V. Bragdon discuss the business case of bringing Life attributes and priorities to businesses. Companies that mimic life have better financial performance compared to their peers, based on Jay's laboratory research of publicly traded companies.